A Celebration of Kentucky Craft Beer and Whiskey.
Hosted by New Riff Distilling


Coming Back in Spring 2019



General Admission: $50 - Ticket includes admission, drink tickets, light bites by McHale's Catering, and free tasting glass.

VIP: $75 - Ticket includes early admission, drink tickets, light bites and private access to VIP heavy hors d'oeuvres by Mchale's Catering, exclusive VIP tasting of New Riff's OKI Bourbon, now 10+ years old, and free tasting glass

About the Festival

Why this Festival?

Simply put, we want to introduce you to the people we know who love making great craft beer and spirits.  Kentucky's great old Bourbon distilleries have long enjoyed a camaraderie, fellowship, and cooperation that comes from a shared passion in bourbon. Today, New Riff, Ei8ht Ball and the breweries and distilleries you’ll meet over the weekend want to extend that tradition. We’re all of us proud to be making high quality libations in a state with an incredibly rich history of just that. Although the whole world knows the big Bourbon distilleries, we want to create a space where the smaller stills can share, taste, and talk with all of you. 

Why Craft? 

Craft is the preservation of doing things the slow and careful way, the continuation of traditional foodways—or in our case, drinkways. Craft is putting flavor first and shareholder profit never. Craft is collaborative, communal, cutting edge and caring. We are all craft—legal definition be damned—and all about process, independence, and quality of product. 

Why Kentucky?

Kentucky is celebrated around the world for fine flavor. We never did stray too far from the farm, and we have the patience to see good flavor through to the end: think of nearly five million barrels of Bourbon aging here and you'll understand. There is just something special about Kentucky—the water, the grains, the air, the people. For most of us, it is not only home, but our passion, career, family, and life’s work. 

About New Riff

New Riff Distilling was founded in Newport, Kentucky in 2014. We opened with one goal, one singular focus: to one day be included among the great small distilleries of the world…renowned for making world-class whiskey like it’s the last thing we’ll ever do. We are inspired by the whiskey greats that came before us but also determined to play a new riff on an old Kentucky theme. We are proud to be in the great Commonwealth of Kentucky, steeped in the history, the tradition and resources for making great whiskey. We are also proud to be in the shadow of the Cincinnati skyline, a true regional urban distillery. We are part of the Kentucky Bourbon Trail Craft Tour and the ongoing Cincinnati drinks revival. We have one foot in Kentucky and one foot in Ohio; one foot anchored in the old, the other striding into the new.



We won't need anyone until 2019!

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Participating Breweries and Distilleries from last Year

Like many of the participants in HOLLER this year, New Riff Distilling and Ei8ht Ball brewing are proud members ofboth the Kentucky Distilling Association and the Kentucky Guild of Brewers. These trade groups work actively to support, enhance, and grow the craft communities in spirits and beer here in Kentucky.  The distilleries and breweries we work with through the KDA and KGB have been great friends, inspirations, and drinking buddies. We are so thrilled to invite not only current members of these organizations, but also a handful of small, innovative and quality driven companies to this festival. 

A few words from the KDA:  ‘In Kentucky, Bourbon is a way of life and a signature industry. Our legendary distillers pass down its secrets from generation to generation, using time-honored processes and recipes that are guarded like the Fort Knox vaults nearby. Bourbon creates about 15,400 jobs, pours hundreds of millions into the Bluegrass economy and attracts visitors from all over the world to the famous Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Trail(R) experiences.

The Kentucky Distillers’ Association has been keepers of this Kentucky tradition since 1880 – and we’re proud of that honor. Today, the KDA is responsible for promoting and protecting all things Bourbon, from taxes to tourism, technical issues, new international markets, responsibility measures and much more. It’s a legacy, and a privilege, that we take very seriously.  

And from the Kentucky Guild of Brewers: The Kentucky Guild of Brewers (KGB)  exists to pursue the following objectives: to act as a singular voice and advocate for the Kentucky brewing industry in all pertinent matters of legislation and governmental administration; to evenly promote all member breweries through the organization of events and publication of media; and to amalgamate the knowledge and economic sway of member breweries. The Guild is organized and operated exclusively for nonprofit purposes.


Frequently Asked Questions


New Riff Distilling Event Center. 24 Distillery Way, Newport KY 41073.  (use the address 95 Riviera Driveif you’re using a non google GPS device)


The next Holler Festival will be in the Spring of 2019

Can children attend?

Sorry, this is a 21 and over event only.

Driving Directions

When approaching from the south: Take 71/75 north, once you merge with 71/75 follow sign for 71 north, you’ll take 71 north across downtown Cincinnati until you see the exit for 471 N, follow 471 N over the bridge and take your first exit onto route 8 in Newport. At the bottom of the exit ramp, turn right onto Dave Cowens Drive/Route 8, then turn right onto Riviera Drive, we’ll be the big distillery on the right. We are located directly next to The Party Source.

When approaching from the north: on 71/75: Follow exit signs for 471S, follow 471 S over the bridge and take your first exit onto route 8 in Newport. At the bottom of the exit ramp, turn right onto Dave Cowens Drive/Route 8, then turn right onto Riviera Drive, we’ll be the big distillery on the right. We are located directly next to The Party Source.

Lodging Options

21C Museum Hotel:  609 Walnut St Cincinnati, OH 45202 (513) 578-6600 

Renaissance Cincinnati Downtown Hotel: 6 E 4th St Cincinnati, OH 45202 (513) 333-0000

Hilton Cincinnati Netherland Plaza: 35 W 5th St Cincinnati, OH 45202 (513) 421-9100

Comfort Suites Newport:  420 Riverboat Row Newport, KY 41071  (859) 291-6700

Suggested Restaurants

Some of our favorite options within a couple of miles include York Street Cafe, Bellevue Bistro, Siam Orchid, Carabello Coffee, Newberry Bros. Coffee & Prohibition Bourbon Bar, and La Mexicana. Downtown Cincinnati also has many many great bars restaurants. To name a few of our favorites;  Orhcids, Kaze, The Eagle, Salazar, Sotto, Bocca, Nada, Cheapside Cafe, Abigail Street, Japps, MOTR Pub, Liberty's, Neon's Unplugged, A Tavola, Collective Espresso, Half Cut, Taste of Belgium, and Revolution Rotisserie, 

The Fine Print

1) All sales are final, there are no refunds or cancellations  and ticket price includes all applicable sale and use taxes. Tickets are not redeemable for cash. 

2) The Festival will occur rain or shine. Festival attendees bear all risks of inclement weather and no refunds will be issued as long as the Festival is not canceled. 

3) Festival attendees waive all objections and claims to compensation related to the photo and video recording, broadcast and reproduction of their image or likeness by HOLLER staff. 

4) Neither HOLLER nor New Riff Distilling are liable for any loss, injury or damage sustained by any Festival attendee. Festival attendees assume all risks of personal injury incidental to the Festival, whether occurring before, during, or after the Festival. 

5) This ticket is a revocable license and admission may be refused at New Riff Distilling’s sole discretion upon refunding the face amount of the ticket. 

6) Management reserves the right, without the refund of any portion of the ticket purchase price, to refuse admission or to eject any Festival attendee who fails to comply with the rules of the Festival or applicable laws. 

7) All advertised participants have confirmed their appearance at the Festival. However, participants are subject to change without notice and refunds will not be issued due to brewery or distillery cancellations. 

Contact Us

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