Analytics and Dataviz Tools – Digital Marketing Analytics in Theory digital marketing analytics in theory

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Analytics and Dataviz Tools – Digital Marketing Analytics in Theory
Digital Marketing Specialization
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.

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Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today’s digital business world.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Digital Marketing, Data Collection, Analytics, Data Analysis, Data Visualization (DataViz)
I really enjoyed this course. I liked the professor’s teaching style as well as the materials the course provided. All the knowledge I’ve got from the course helps me when I do research online.,Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process — seeing how other students respond to the exercises.

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Analytics and Dataviz Tools – Digital Marketing Analytics in Theory
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Analytics and Dataviz Tools – Digital Marketing Analytics in Theory
digital marketing analytics in theory
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