How Do You Structure a Creative Agency? digital marketing agency business plan

by WEyuicvkjhAGF



When it comes to asking the question – how do you structure a creative agency? – there’s no monolithic answer. Every agency and creative studio is different. It’s largely based on what the founder is good at, and what they’re bad at. The idea is to lead with your strengths, and delegate your weaknesses.

At Butler Branding, we think about our organization hierarchy in terms of two teams: the brand management team, and the creative fulfillment team. In this video, Sean discusses how we are structured and how we operate at Butler Branding.

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How Do You Structure a Creative Agency?

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How Do You Structure a Creative Agency?
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25 comments

Namedi Ramaboea 26/09/2021 - 11:31 PM

Hi. This is great video and you have opened my eyes and mind to greater things. I appreciate you man

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Christian Deniz 26/09/2021 - 11:31 PM

What are your profit margins after all of your hires ?

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Edvinas Ki 26/09/2021 - 11:31 PM

Hello love the video! I have a question i hope you find it and be able to answer it because I am quite confused at the moment ant lost. So my dream is to have an advertising and marketing agency. I am current in the process of learning all about digital marketing and creative , my foundations are video photo and graphic design, but since im starting an agency im going to be one man agency till i secure enough clients to start hiring freelancers to help me out. So my question is do I start as freelancer marketer on social media or should i start by creating my brand and communicate with clients as we although im alone at the moment?

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Naikey Lenescat 26/09/2021 - 11:31 PM

Great information!

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Tyler Gooding 26/09/2021 - 11:31 PM

This was so so helpful! Thank you!

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NP Dental Marketing 26/09/2021 - 11:31 PM

This was soo helpful!

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Noha Saqr 26/09/2021 - 11:31 PM

Thank you for the insightful content! I am wondering where is your social media management?

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Courtney Mansell 26/09/2021 - 11:31 PM

This was amazing. I've freelanced for 10 years and I'm just about to take the dive into building out an agency, and this is giving me a great sense of perspective on what's in front of me. I would love to see the same video done all over again but on like a 2-hour scale!

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Camille Overmoe 26/09/2021 - 11:31 PM

Thank you for the insight. I am a project manager for a small branding agency. May I ask what tool you and your team use to manage all the tasks coming through your agency?

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Horacio Ceballos 26/09/2021 - 11:31 PM

Cool video but that hat. Who wears a flat bill anymore. Psh

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Jo Mailman Stories - Passionpreneur 26/09/2021 - 11:31 PM

Found this video after searching for what a digital "fluid" agency is.. lol! I still don't know what the heck a "fluid" agency means.. someone I connected on Linkedin says she owns a "fluid" agency and that she's a branding strategist.. anyhoo,, it's neither here nor there…Maybe her agency's name is "fluid" ?? but I did find your content very helpful.. I'm a solopreneur (focusing on creative content and copy) who just got her first client and will be making my first pitch tomorrow…your video did not answer my question but I subscribed because I'm pretty sure I'll be getting back to your channel for more input when I hopefully create my own team — I gotta ask though if I have to outsource, which position do you think I should outsource or hire first that would literally help my brand move forward and take on more projects?

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Alex Oh 26/09/2021 - 11:31 PM

I've been creating videos for clients for 6 years now as a solo videographer. I'm feeling burnt out and so many areas of production are not getting the attention I would like. I found this video in my search for where the heck to begin pitching to brands as a creative agency. Thank you for the help!

P.S. Love that you're repping Kuppa Joy – it's my favorite coffee shop to go to when I'm visiting my in-laws!

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Thanu_ 92 26/09/2021 - 11:31 PM

See the link below to get all the graphic designs you need for a low price.https://fwd.cx/dLIiz22r6PHD

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pihu agrwal 26/09/2021 - 11:31 PM

Hii thanks for making such kind of videos, it's useful for us
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Ollie Molly 26/09/2021 - 11:31 PM

Stopped watching after noticing the hat.

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Peter Utoh 26/09/2021 - 11:31 PM

Thank you for the insight

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Cove Solutions 26/09/2021 - 11:31 PM

Great video and insight. Thank you

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whateverman 26/09/2021 - 11:31 PM

Great stuff again. Now I have to ask does the Marketing Director works on the marketing of the agency or the marketing of the clients? Also, I've noticed there is no Creative Director or Copywriter, how do you manage without them?

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Suraj Maurya 26/09/2021 - 11:31 PM

Thank you so much we need some more videos

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Christopher Obadiah 26/09/2021 - 11:31 PM

Thank u for this!

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Devin Outfleet 26/09/2021 - 11:31 PM

Great video! Where are you from? Kuppa Joy is local to where I’m at

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Marv Ekojoe 26/09/2021 - 11:31 PM

Thank you for this insight.
Moving from fiverr freelancing to starting up an Agency. This is perfect.

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Tsholanang moagi 26/09/2021 - 11:31 PM

Appreciate your Insight

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EMBR Marketing 26/09/2021 - 11:31 PM

Thank you for the insightful information. We're a brand new Creative and Marketing Agency. We've already locked in a few local clients and as we're looking to grow and expand, agencies like Butler Branding provide immense value and guidance. Cheers!

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Prince Symenouh 26/09/2021 - 11:31 PM

Nice ! Thank you so much. So basically, at Butler, this is a two-part subdivision of the agency structure. It's pretty different — and less cluttered — than what I'm used to see. And seems that it pretty works for you as an agency. Thank you for those insights. What about the workflow ? How do you deal with the process workflow ?

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